PROJECT Ruchira Calendar 2020

Everyday Zen

Ruchira Calendar 2020

Editorial & Print + Illustration +

A year’s worth of wisdom in pen and ink. Annual calendar and diary for Ruchira Papers, an earth friendly paper farm in the heart of Himachal.

Illustration: Siddhartha Tripathi  Concept: Aparna Ranjan  Design: Sagarika Bhatia

Client: Ruchira Papers Ltd

Mountains have always been eternal guides, a symbol of adventure as well as the strength and resilience of the human spirit. The theme for 2020 featured a unique perspective in pen and ink – 12 moments that capture the silent wisdom of the mountains.

‘Everyday Zen’, to re-align that internal compass and navigate a new year and all the challenges it will bring. At the time we did not realise just how overwhelming the year was going to be! The process of putting this together was equally zen, with abstract conversations turning into soulful imagery.